Project at Jamkash Vehicleades

A PROJECT shroud ON ORGANIZATIONAL CLIMATE STUDY & BUSINESS PROCESS AT JAMKASH VEHICLEADES Pvt. Ltd. (KASHMIR) (Authorized starship of MARUTI SUZUKI) BY TANWEER AHMAD UNDER THE GUIDENCE OF PROF. SANDEEP LONDHE SUBMITTED TO UNIVERSITY OF PUNE In the partial fulfilment of the unavoidableness for the award of the degree of Master of Business governance (MBA) with ASMs nominate of Business Management and Re hunt club (I. B. M. R) Chinchwad, Pune 411019 Jamkash Vehicleades (Kashmir) Pvt. Ltd. (Autho testd Dealers of MSIL)Hyderpora, By-pass Crossing, Srinagar, Kashmir- 190014 Ph. 0194-2432680, 2435576 Fax 0194-2435575 nary(prenominal) dampen away ___/___/______ TO WHOMSOEVER IT MAY CONCERN This is to certify that Mr. Tanweer Ahmad, student of Master of Business Ad miniskirtstration (M. B. A) at Institute of Business Management and Research (I. B. M. R) Pune, Maharashtra, has completed his summer snip Internship Project at our call(a)er-up from 10th of May 2012 to 19th of June 2012 i. e. 50 belonging days. During this period, he move arounded in various departments of the comp both.He studied the constitutional humour & Business a just of Jamkash Vehicleades and a kindred gave some recommendations for the progression. He has an excellent restraint over the work and was found to be a dedicated, sincere and gumptious trainee during his training period with the company. We wish him all told achievement in his proximo endeavours. Jamkash Vehicleades (Kashmir) Pvt. Ltd. Mr. Irfan Ahmad Narworoo CEO ACK nary(prenominal)LEDGEMENT all Thanks to Al talenty Allah who gave me intellect to subject & break this Project Report.I acquit my sincere gratitude to Mr. Irfan Ahmad Narwaroo, Chief Executive ships officer of Jamkash Vehicleades (Kashmir) Pvt. Ltd. for large me the opportunity to do this select and undergo the cognitive process of hearing. I thank him for all the trust and faith he posed in me and I moreover hope that I consider been abl e to blistering up to his expectations. I would uniform to express my sincere gratitude to Prof. Sandeep Londhe, my faculty flow who back up and guided me at sepa posely step to knowledge and prep ar this report. I would as well as like to thank Mr.Owais Ahmad Rather, my company guide, who guided and gameed me in framing the questionnaire and meter learning of entropy& provided me with a cle atomic deem 18r perspective of the organizational modality and Business Process of Jamkash Vehicleades by showing me practically and permit me interact with each and e actually departments employees. My sincere convey to Mr. Irfan Ahmad Parray (Sr. Marketing Manager) & Mr. Mushtaq Ahmad Wani (Institutional sales Manager) who in addition co-operated & helped me in this put. Mr. Farhan Ahmad Najjar, Mr. Sajjad Ahmad _Deputy Managers in Corporate gross sales & Mr.Aijaz Ahmad _Team Leader, too de assist un bound thanks in whose presence I learnt a lot ab verboten securities sedulousnessplaceing & merchandising the rail machines to the corpo judge during my theatre visits. I suck no words to express my thanks to my sisters Nusrat Ahad and Nazima Ahad, who had been the source of inspiration, in decision making and in solving the complexities, which helped me to esca fresh and explore the ideas. My steer bows with regards in front of my beloved M some different Miss. Rafiqa Banoo, whose blessings, fiscal and moral harbour helped me to complete this exact.Last but non least I am grateful to all those who directly or indirectly supported me during this project. Tanweer Ahmad EXECUTIVE sum-up Project Title Organizational modality Study & Business Process Industry MARUTI SUZUKI INDIA LIMITED Company Jamkash Vehicleades (Kashmir) hole-and-corner(a) exceptional. Chief Executive ships officer Mr. Irfan Ahmad Narwaroo Company Guide Mr. Owais Ahmad Rather Faculty Guide Prof. Sandeep Londhe Students Name Tanweer AhmadObjectives downstairs the guidance of my Company Guide Mr. Owais Ahmad Rather following sub-projects were executed for the project. 1. Preparing a questionnaire tailored to the come cross bearings the enquires of the governance and conducting the questionnaire on all mental faculty of Jamkash Vehicleades. 2. To visit the on the work(p) environs of Jamkash Vehicleades 3. To understand the police squad/ aggroup kinetics of Jamkash Vehicleades team formation, functions, coordination, and culture etc. 4. To study the existing HR manual(a) / practices and suggest or recommend changes. ground of the Study The scope of the study was especial(a) to the Head office at Hyderpora Byepass Srinagar and regional offices at Ganderbal and Kupwara. methodology The tools utilise were Questionnaire on Organization Climate Study and Business Process at Jamkash Vehicleades, semi-structured and un-structured interviews, discussion with the team members and attractions and regular observation of the work of the org anization Sources of Data primeval Primary sources of data take ond interactions with CEO, Regional managers, employees, field staff and telephonic interviews with ex-employees. secondary windingSecondary sources of data were the annual reports and other publications of the organization. Insights of the organization The organization has keen collaborations with major stakeholders and has built acceptable paper in the sector. The organization has well defined HR policies, Norms and Rules. The organization has good systems of Finance, Reporting, Audit, Appraisal etc. The organization is expanding its operations in assorted corners of the vale & India. Certain activities argon centralized at head office plot of ground other argon being through with(p) at branches. Focus on capacity building of the staff.Their recruitment and training has special focus. caseicipation in decision making is encouraged. The CEO of the company is running the organization with bountiful en soiasm and energy. Conclusions and Recommendations Conclusion The data provided a definition of a relatively young, well-educated and trained work force which received moderate take aims of financial remuneration. The general picture acclivitous out of these findings indicate that overall a favourable humor exists in the organization. The organization has a pool of professionals which argon working for a larger cause and meeting their professional felicity.However imbibeible to the rising prices there is a regard to revise the financial form _or_ system of government relating to paradigm and accommodation on a regular basis. The organization shows massive deal of transp atomic recite 18ncy in decision making and appropriates information across directs. The management believes in having a participative address to decision making. There is plentiful autonomy to perform ones crinkle. Also the organization offers bountiful scope for personal and professional growth. T he drawship of the origination is approachable and is keen to the motivationfully of the employees.At the same sentence there atomic trope 18 roles and responsibilities to be performed and each one is held accountable for work. There is a great emphasis on capacity building and skill enhancement of the employees. As the organization is in its expansion phase, it promises its employees enhanced roles and responsibilities. The organization postulates to plan its manpower necessary in the teams so as to optimize the productivity. In case of employees having doub lead reporting, job description should be decided correlatively by the team leading and begin know to the employee.The organizational climate faeces pose conducive to develop potential and viencies of the employees and provide opportunities for fulfilment. There is a pauperism for an enhanced role of regional managers who should feel responsible for building a commanding, motivating work culture which would en sure optimum utilization of the capabilities of the team members leading to self and organizational effectiveness. Recommendations In the backdrop, certain aras were identified for improvement in the Organization and the findings were endowed for the consideration of Jamkash Vehicleades for adoption. come roughing recommendations were made 1. The policies of the employees regarding salary & earn packages like T. A, D. A, indemnity and others, need to be revised and raised considering the rise in inflation rate and cost of living. 2. Work related stress was also found to be 34% in level 3 & level 4 employees. Thus there is a need to streng hence these levels in cost of recruitment, induction and job related support. 3. There should be a constant evaluation and review of various organizational events. There is a need of a monitoring system which could ensure timely tip of processes. . Higher level employees gave slightly more(prenominal) favourable ratings than lower level emp loyees, thus there is a need to investigate and improve these levels. 5. As the HR department has recently been established the aw atomic number 18ness level of HR policies among the employees is very low and even the HR Manual has been disposed(p) to limited no. of persons, thus it is recommended to conduct programmes for every department separately to rag at them awargon almost the HR policies and what functions HR department performs. 6. Recruitment of sales force should be gaine very evenhandedly and honestly.It of necessity to be improved through HR planning. but the deserved heapdidates should be selected or else than on reference basis. 7. Highly qualified persons should be recruited especially M. B. A. s, M. Coms, B. Coms, and Graduates preferably than 10th & 10+2, because they dont afford some(prenominal) moving picture of the real corporate world. Also they dont beget a good deal fluency in speaking English. 8. Grievance Addressal Cell to be started. 9. def ine Travel Policy to be implemented. 10. New joinees approval to be done at early basis kinda than delaying for months. 11. Salary a dogged with benefit packages as T. A, D.A and other incentives to be clubbed to threadher & should be credited to banking link up account by 1st week of every month rather than delaying for long time. 12. KRA system should be conducted in a much discover way to motivate the employees and reduce the Employee Turnover Ratio (ETR). 13. The compensation of employees needs to be raised according to profile, work load, efficiency, and work experience. 14. Rules should be made in consensus with employees welfare. 15. Focus on minimising the time for documentation process like RC Book, Insurance Policy, Bills and Promotional bounty vouchers and Offers etc. S. NO. CONTENTS PAGE NO. 1. Introduction To The Topic 9-11 2. Company Profile 12-24 3. Industry Profile 22-30 4. Scope Of Work 31-32 5. Objective Of The Project 33-34 6. Research Methodology 35 -40 7. Data analysis & adaptation 41 8. Part-I (Business Process) 42-53 9. Part-II (Organization Climate Study) 54-77 10. Observations and Findings 78-80 11. Limitations of study 81-82 12. Suggestions and Recommendations 83-85 13. Conclusions 86-87 14. Bibliography 88-89 15. Annexure 90 slacken/ interpret NO. CONTENTS PAGE NO. Table 1 Awards & Accolades 16Table 2 Annual Sales Of Jamkash For The Last Five long time 20 Table 3 Annual Purchase And Sales In True Value 20 Table 4 switch over brainstorm Rate At Jamkash In TRUE prize 20 CHAPTER -1 insane asylum TO THE TOPIC The clearic for my SIP has two two separate separate as _ Organizational Climate Study & Business Process of Jamkash Vehicleades (Kashmir) Pvt Ltd. These are introduced briefly as under Organizational Climate Study Organisational Climate studies the employees perceptions and perspectives of an organization. The canvass address attitudes and lines that help the organization work with employees to in stil positive changes.Organisational climate surveys increase productivity. Climate surveys give employees a voice to assist in making desired transitions as smooth as affirmable. It also serves as a basis for quality improvements. By identifying areas of inefficiency and acting on accomplishment barriers identified by employees of all levels, an organization amasss a fresh and different perspective. Survey analysis identifies areas of employee satisfaction and dissatisfaction to facilitate management in the base of greater workplace harmony and, therefore, increased productivity.Conclusions are drawn from the data, and recommendations are made to the management team. Additionally, climate surveys rotter wane benchmarks for future surveys, which lead allow more in-depth and time series analysis. Business Process Jamkash Vehicleades gravels its assess through different slipway by which it has set an example of an emerging and successful rail line organization in the whole vale and has cover the maximum trade share. With its effective implementation of innovative ideas promotional tools it succeeded in the establishment of bleak E-outlets in various districts of the valley.Nature of business Dealership, armed service provider Processes * Sale of New motor elevator cars (MARUTI SUZUKI gondola cars Only) * Buying and Selling of Pre-Owned Cars in TRUE harbor (of any Company) * gains and Repairs Reason for selecting the topic There was a need to re-look the operational strategy and the internal systems to optimise the utilisation of resources particularly the gay resources. It would help the plaque to armor the emerging opportunities and meet the upcoming challenges. For this advise this study on Organisational Climate was undertaken.I selected this topic in order to learn the Marketing Selling process in the real corporate and develop some experience out of it so that I can watch the go around placement opportunities from the leading co mpanies by and by(prenominal) seeing my experience in marketing sales. Apart from the sales I demanded to take a deep look into the Business Process of Jamkash Vehicleades so that it could help me in getting the go bad idea and insight of the business environment, how automobile companies generate their revenue. CHAPTER-2 COMPANY write JAMKASH VEHICLEADES (KASHMIR) PVT. LTD GENERAL INTRODUCTIONJamkash Vehicleades is a unique and pioneering disposal working for near approximately a decade in the valley with the maximum market share in its basket of achievements. It emerged to sell and serve the society with the quality products in travel sector initially in JAMMU KASHMIR. Jamkash Vehicleades is getting a number of opportunities and experiencing certain challenges in recent times. The opportunities complicate heavy demand for its go from other states and maturement absorb on the part of many jams to reach E-outlets in those locations as well.To meet these demands and harness opportunities Jamkash Vehicleades moved to national and has opened new E-outlets at different locations recently. The challenges include sustain and retain the advanceder position in the competitive market and create maximum employment opportunities for the local pack. Another challenge is to compete with the competitors new product designs, quality services and promotional tools. BRIEF score * Jamkash Vehicleades, Kashmir is an authorized dealership of Maruti Suzuki India Ltd. * It Commenced business on 8th Aug 2003.Since then(prenominal) it has been providing best services to its nodes. * In order to further reach to the rural customers of the Valley, it was the showtime-class honours degree dealership in J K to open E-outlets at Baramullah and Kupwara. * The Vehicleades assembly is spread across 4 states (JK, Punjab, Himachal and New Delhi) and 17 locations. * It sells more than 16,000 rail cable gondolas and services more than 125,000 cars annually. * Vehicl eades is among the Top 5 Maruti dealers in the country. * Largest Dealer in Yankee India. * It startedoperations in 1987, with an employee strength of 15, which now stands at 2000 plus. The success is attributed to the hardcore patronage of esteemed customers, supported by an excellent, dedicated team. Commitment towards node divvy up, time has been appreciated by MSIL, in the form of numerous awards. We hypothecate Think Maruti, Think Vehicleades DEALERSHIPS Main Showroom * Jamkash Vehicleades, Hyderpora Byepass Srinagar, 2003 E-OUTLETS * Jamkash Vehicleades(Kmr), Baramullah (Opened on 1st Nov 2006, medium sale of coke Vehicles, Showing tremendous growth YOY, inspite of being location susceptible to Militancy and frequent shutdowns) * Jamkash Vehicleades(Kmr), Kupwara Opened on 1st Aug 2009, mean(a) sale of 30 Vehicles, Covering very difficult and terrorism infested areas. ) UP COMING OUTLETS * Jamkash Vehicleades(Kmr), Ganderbal * Jamkash Vehicleades(Kmr), Magam * Jamkash Vehicleades(Kmr), Bandipora CEO/MD of Jamkash Vehicleades (KMR) Pvt. Ltd. MR. IRFAN AHMAD NARWAROO * He was born in 1964, of an engineer father, and a Doctor mother. * He has done his engineering from case Institute of Technology (NIT), earlier REC. * Area of specialization was Civil engineering. Professionally, he started out as an embedded engineer, but his move into automobile industry has an enkindle story empennage it. It was soon after he finished his lowest exams in the year 1988, he along with his friends was selected for the Team Gypsy which was a rally programme of Maruti Udyog in collaboration with JK Tourism. * At that time, there was no idea about the rallies it was just that how to drive a car. In that rally, he achieved 3rd national rank and when he came back, Dr. Farooq Abdullah, the then Chief Minister appreciated the team and even took them along to Delhi. He made us to participate in couple of more rallies and in the same year, we again bagged 3rd National ra nk. * That was the turning point of his life, when he achieved the same rank twice and at that time, he decided that he should carve his future in the automobile sector. He was accustomed an say-so letter by Maruti Udyog to start an automobile centre. Jamkash Vehicleades, Hyderpora, Byepass, Srinagar Table 1 AWARDS ACCOLADES All India Dealers league Held At Pattaya, Thailand 2012 vanquish SERVICE AWARD BEST E-OUTLET IN THE COUNTRYAll India Dealers Conference Held At Macau In 2010 BEST client RETENTION HIGHEST proceeds ON HIGH BASE BEST SHOWROOM E OUTLET (RUNNER UP) BEST gross sales SATISFACTION FOR CITY BEST MARKETING INITIATIVES All India Dealer Conference Held At Bangkok In 2009 Fy-2008-2009 BEST procedure IN SPECIAL SCHEMES BY A DEALER BEST EMPLOYEE RETENTION(RUNNER-UP) HIGHEST NO. OF M 800 SOLD HIGHEST GROWTH IN ALL MODEL DESPATCH HIGHEST GROWTH IN CLUB 500 DEALERS All India Dealer Conference Held At Istanbul Turkey In 2008 Fy-2007-2008 EXCELLENCE IN SALE S(10000+ CLUB) EXCELLENCE IN SPARES split HIGHEST MGA OFFTAKE PER VEHICLE(8000 VEHICLES) EXCELLENCE IN SALES HIGHEST NO OF M800 SOLD EXCELLENCE IN SERVICE-INNOVATIVE SERVICE MARKETING EXCELLENCE IN MARKETING-MOST CONSISTENT ADVERTISING end-to-end THE yr All India Dealer Conference Held At Athens Greece In 2007 Fy-2006-2007 BEST PERFORMANCE SPECIAL SCHEMES (RUNNER-UP) BEST MI PERORMANCE N2 BEST PERFORMANCE IN RURAL MARKETING COMPETITORS OF JAMKASH 1. Peaks Auto Pvt Ltd MARUTI SUZUKI 7. Fairdeal Motors TATA, guild 2. HIGHLAND MARUTI SUZUKI8. K. C Motors Chevrolet 3. K. C HYUNDAI Hyundai 4. crossbreeding Ford 6. Ansari Toyota Toyota DEPARTMENTS AT JAMKASH VEHICLEADESThere are ten departments in the organization Admin HR SalesMarketing Service True Value Accessories client Care Insurance Maruti Driving School (MDS) BRIEF PERFORMANCE * Harnessed the large potential of Kashmir market and started with an average sale of 250 fomites and servicing load of 950. * at present selling on an average 400 vehicles and servicing load of 3800 vehicles. * Tie-ups with sevener leading Insurance Companies. 1. National Insurance 2. New India Insurance 3. Bajaj confederacy 4. Royal Sundaram 5. Iffco Tokyo General Insurance . ICICI Lombard 7. Chola Mandalam * beautiful performance inspite of Kashmir problem, terrorist act and virtually a brokers Heaven. TRUE VALUE periodic Purchase 30 40 vehicles (on average) Sale 40 50 vehicles (on average) INSURANCE INSURANCE Monthly 2000 2500 cars are insured on average. PREMIUM Rs. 1. 25 crore as come premium is paid to Insurance companies. CLAIMS 700 claims/ month are entertained which be Rs. 70 lacs. Cashless Facility Under which only depreciation amount has to be paid by the customer at the time of claim. TABLE 2ANNUAL SALES OF JAMKASH FOR THE LAST FIVE YEARS YEAR RETAILS of cars (in numbers) April 2007 March 2008 3516 cars 2008 2009 3431 2009 2010 3331 2010 2011 3979 2011 2012 3781 April May 2012 635 TABL E 3 ANNUAL PURCHASE AND SALES IN TRUE VALUE YEAR PURCHASES SALES April 2007 March 2008 226 220 2008 2009 191 186 2009 2010 257 242 2010 2011 303 296 2011 2012 394 374 April May 2012 - - TABLE 4 Exchange perceptivity Rate* at Jamkash in TRUE VALUE YEAR %age April 2007 March 2008 6. 02% 2008 2009 5. 99% 009 2010 10. 92% 2010 2011 7. 04% 2011 2012 12. 25% * Exchange Penetration Customers sell their old cars to TRUE VALUE and buy new cars. CUSTOMER RETENTION Meaning Customer Retentionis the activity that a selling organization undertakes in order to reduce customer defections. Successful customer retention starts with the first contact an organisation has with a customer and continues passim the entire lifetime of a relationship. For that Jamkash Vehicleades organises different events, programs and customer meetings to build a lifelong relationship. e. g. Drawing Competition in the midst of Children of existing customers * Customers Meeting mean solar day * Gift Ceremony * Teachers Day * Environment Day etc. How customers are retained in Jamkash Vehicleades Pvt. Ltd. * 72 Hr. s Post Sales Follow up * Internal Feedback Card * 15 Days Post Sales Follow up * 20 Days Home Visit * point Different types of Events day to day * Organize Customer Meets every month with different themes * If any complaint, resolution within 2-3 days with a right-hand(a) format. * Average resolution time (ART) as less as possible * CC/1000 analysed on the monthly basisEVENTS PROGRAMS FOR CUSTOMER RETENTION AT JAMKASH VEHICLEADES Customers Meeting Customers Meeting Teachers Day Teachers Day Gift Ceremony Gift Ceremony Drawing Competition Drawing Competition CHAPTER-3 INDUSTRY PROFILE OVERVIEW OF AUTOMOBILE INDUSTRY Car manufacturing in India first began in late 1940s. Earlier a couple of cars made by inappropriate technology were fabricate in India. But now, cars made my Indian car firers surmount the business. The future of car manufacturing in India is bright. Sens ing this, foreign car shapers like Ford, Toyota, Hyundai, Suzuki, Honda and Skoda are spreading their base in the country. Domestic car makers have also contributed to the growth of the automobile industry in India. REASONS OF GROWTH frugal liberalization, increase in per capita income, various tax relief policies, easy avail top executive of finance, launch of new personates and exciting discount offers made by dealers all together have resulted in to a stupendous growth of Indian Automobile industry. MARKET SHAREAutomobile industry of India can be broadly classified advertisement under passenger vehicles, mercantile vehicles, three wheelers and two wheelers, with two wheelers having a maximum market share of more than 75%. Automobile companies of India, Korea, europium and Japan have a significant hold on the Indian market share. Tata Motors produces maximum numbers of mid and large size commercial vehicles, holding more that 60% of the market share. Motorcycles top the ch arts of two wheelers with wedge shape Honda being the key player. Bajaj by far is the number one manufacturer of three wheelers in India. passenger vehicle section is majorly ruled by the car manufacturers capturing over 82% of the tote up market share. Maruti since long has been the biggest car manufacturer and holds more that 50% of the entire market. Global recession has impacted the Indian automobile industry also and can be seen clearly in the sales figures of the last financial year. Even then this industry has postgraduate hopes in 2009-2010 as banks have reduced loan interest rates and the major chunk of automobile customers belong to the middle income group who are becoming economically stronger with every passing day.POPULAR CAR MANUFACTURERS IN INDIA * Maruti Suzuki Ltd. This is the first automobile company in the world to have an ISO 90002000 certificate. It has a joint pretend with Suzuki Motor Corporation. The universal models of this group are Maruti 800, alt o, fast, Wagon-R and Zen. * General Motors India This orbicular leader entered the Indian market as a joint suppose with the C. K. now it is a fully own subsidiary of the Birla Group. This group has also introduced cars like Chevrolet Optra and Chevrolet Tavera (MUV) in India. * Ford India Ltd. It was legitimately an American company.It entered the Indian market in the year 1988 and launched Ford Escort. The Ford Ikon launched in 2001 was a successful car in India. Other brands of Ford like Ford Fusion, Ford Fiesta, Ford Mondeo and Ford Endeavour also gained favoriteity in India. * Tata Motors peculiar(a) It is Indias largest automobile company, the largest commercial vehicle manufacturer, the help largest passenger car manufacturer in India and the fifth largest medium and heavy commercial vehicle manufacturer in the world. The popular brands of the company are Tata Indica, Tata Indigo, Tata Sumo and Tata Safari.Tata Nano Recently Tata Motors launched Indias cheapest car Ta ta Nano in one lakh rupees. * Toyota Kirloskar Motor Ltd With a joint venture with Toyota Motor Corporation Japan, the Kirloskar Group of India holds 89% equity of the company. The most popular brands of this group in India are Camry, Corolla, Prado and Innova * Fiat India Private Ltd The Fiat India that belongs to the Fiat Auto Spa group of Italy gives world-class cars to the country. This group has entered the motor vehicle sector more than one hundred years ago and has clear fame not only in India, but also abroad.Besides Uno, which is Europes favorite car for the last two decades, the brands like Palio, Petra and Adventure have also break famous. * Hindustan Motors This flagship company of the C. K. Birla Group was established by Mr. B. M. Birla. round of the most popular brands of this car manufacturer are Ambassador, Contessa and Mitsubishi Lancer. Other remarkable brands of this company are Trekker, Porter and Pushpak. * Hyundai Motor India Ltd Hyundai Motor India Limited (HMIL) is not only the second largest car manufacturer in India, but is also the fastest growing among the car manufacturers in India.The popularity of Santro, Getz, Accent, Elantra, Sonata Embera and Tuscon is proof of its success. The company is an ISO 14001. Maruti Suzuki India Limited is a in public listed automaker in India. It is a leading four-wheeler automobile manufacturer in South Asia. Suzuki Motor Corporation of Japan holds a majority stake in the company. It was the first company in India to mass-produce and sell more than a million cars. It is largely credited for having brought in an automobile revolution to India. It is the market leader in India and on 17 folk 2007, Maruti Udyog was renamed Maruti Suzuki India Limited.PROFILE Maruti Suzuki found in Gurgaon Maruti Suzuki is one of Indias leading automobile manufacturers and the market leader in the car segment, two in terms of volume of vehicles sell and revenue earned. Until recently, 18. 28% of the company was owned by the Indian government, and 54. 2% by Suzuki of Japan. The Indian government held an initial public offering of 25% of the company in June 2003. As of May 10, 2007, Govt. of India sold its complete share to Indian financial institutions. With this, Govt. of India no longer has stake in Maruti Udyog.Maruti Udyog Limited (MUL) was established in February 1981, though the actual production commenced in 1983 with the Maruti 800, ground on the Suzuki contralto kei car which at the time was the only redbrick car available in India, its only competitors- the Hindustan Ambassador and Premier Padmini were both around 25 years out of date at that point. Through 2004, Maruti has produced over 5 Million vehicles. Marutis are sold in India and various several other countries, depending upon export orders. Cars similar to Marutis (but not manufactured by Maruti Udyog) are sold by Suzuki and manufactured in Pakistan and other South Asian countries.The company annually exports more than 50,000 cars and has an exceedingly large domestic market in India selling over 730,000 cars annually. Maruti 800, boulder clay 2004, was the Indias largest selling compact car ever since it was launched in 1983. More than a million units of this car have been sold worldwide so far. Currently, Maruti Alto and Alto K10 tops the sales charts and Maruti Swift is the largest selling in A2 segment. overdue to the large number of Maruti 800s sold in the Indian market, the term Maruti is usually used to refer to this compact car model.Till recently the term Maruti, in popular Indian culture, was associated to the Maruti 800 model. Maruti Suzuki India Limited, a subsidiary of Suzuki Motor Corporation of Japan, has been the leader of the Indian car market for over two decades. Its manufacturing facilities are located at two facilities Gurgaon and Manesar south of New Delhi. Marutis Gurgaon facility has an installed capacity of 350,000 units per annum. The Manesar facilities, launched in February 2007 comprise a vehicle assembly jell with a capacity of 100,000 units per year and a Diesel Engine plant with an annual capacity of 100,000 engines and transmissions.Manesar and Gurgaon facilities have a combined capability to produce over 700,000 units annually. More than half the cars sold in India are Maruti cars. The company is a subsidiary of Suzuki Motor Corporation, Japan, which owns 54. 2 per cent of Maruti. The rest is owned by the public and financial institutions. It is listed on the Bombay Stock Exchange and National Stock Exchange in India. During 2007-08, Maruti Suzuki sold 764,842 cars, of which 53,024 were exported. In all, over sixer million Maruti cars are on Indian roads since the first car was rolled out on December 14, 1983.Vision The leader in the India Automobile Industry, Creating Customer Delight and Shareholders Wealth A pride of India We must be an internationally competitive company in terms of our products and services. We must retain our lea dership in India and should also aspire to be among the orbicular players. Mission To provide a wide range of modern, high quality fuel efficient vehicles in order to meet the need of different customers, both in domestic and export markets. To provide maximum value for money to their customers through continuous improvement of products and services.Maruti has a meshwork of 391 sales outlets across 230 cities all over India. The service network covers 1,113 towns and cities, bolstered by 2,142 authorized service outlets. The companys change in strategy and emphasis on developing effective marketing communications was their highlights. Mr. Shinzo Nakanishi MD CEO Mr. D. S. Brar director Mr. R. C. Bhargava Chairman Mr. Mavinder Singh Banga coach Mr. Tsuneo Ohashi Director Mr. Keiichi Asai Director Mr. Shinzo Nakanishi MD CEO Mr. D. S. Brar Director Mr. R. C. Bhargava Chairman Mr. Mavinder Singh Banga Director Mr.Tsuneo Ohashi Director Mr. Keiichi Asai Director MANAGING BODY PROD UCTS Maruti Suzuki offers 16 models of cars 1. Maruti 800 2. Omni 3. Alto 4. Wagon R 5. A Star 6. Versa 7. Ritz 8. Gypsy 9. Zen Estilo 10. Ertiga 11. Swift 12. Swift Dzire 13. Eeco 14. SX4 15. Grand Vitara 16. Kizashi Swift, Swift Dzire, A star and SX4 are manufactured in Manesar, Grand Vitara imported from Japan as a whole built unit (CBU), remaining all models are manufactured in Maruti Suzukis Gurgaon Plant. Suzuki Motor Corporation, the parent company, is a global leader in mini and compact cars for three decades.Suzukis technical top-notchiority lies in its ability to pack power and performance into a compact, lightweight engine that is break up and fuel efficient. Maruti is clearly an employer of choice for automotive engineers and young managers from across the country. intimately 75,000 people are employed directly by Maruti and its partners. FACILITIES Indian 4 Wheeler Industry The Four-Wheeler Industry in India has not quite a matched up to the performance of its cou nterparts in other parts of the world. The primary background for this has been the all-pervasive regulatory atmosphere prevailing till the opening up of the industry in the mid-1990s.The various layers of legislative Acts sheltered the industry from external contestation for a long time. Moreover, the industry was considered low- earlierity as cars were thought of as unaffordable luxury. Post Liberalization, the car market in India have been in a burgeoning stage with all types of cars flooding the market in order to meet the demands of Indian customers who are increasingly exposed to state of the world automobiles and indispensability the best when it comes to purchasing a car. It is expected that by 2030, the Indian car market will be the 3rd largest car market across the globe.The main encouraging parts for the success story of the car market in India are the increase in the opportunity for new investments, the rise in the GDP rate, the growing per capita income, massive p opulation, and high ownership capacity. The liberalization policies followed by the Indian government had been inviting foreign players to participate in the car market in India. The recent trend within the new generation to get work in the software based sector has led to the rise in the income level and change in the lifestyle significantly, which has further led to the increase in the demand for luxurious cars among them.The car Market in India is crowded with all varieties of car models like the small cars, mid-size cars, luxury cars, super luxury cars, and sports utility vehicles. Initially the most popular car model dominating the Car Market in India was the Ambassador, which however today gave way to numerous new models like Hyundai, Honda, Mercedes-Benz, BMW, Bentley and many others. Moreover, there are many other models of cars in the pipeline, to be launched in the car market in India. Some of the leading brands dominating the car market in India at present are Hindustan M otors, Reva Electric Car Co. Fiat India Private Ltd. , Daimler Chrysler India Private Ltd, Ford India Ltd. , Honda Siel Cars India Ltd. , General Motors India, Hyundai Motors India Ltd. , Skoda Auto India Private Ltd. , and Toyota Kirloskar Motor Ltd. Since the demand for foreign cars are increasing with time, big brands like Mercedes Benz, Volkswagen, Aston Martin, Ferrari, and Rolls-Royce have long since made a foray into the Indian car market. Facts about Indian Car Market Although the Indian automobile industry has come a long way since the deregulation in 1993, India does not rank well among its global eers in many honors, viz. , the contribution of the sector to industrial output, number of cars per person, employment by the sector as a percentage of industrial employment, number of months income infallible to purchase a car, and penetration of cars. Figure- Passenger vehicle seam per 100 people India is far behind from other countries with just 6. 9 cars per 100 persons, w hile Unites States has 76. 9 cars on per 100 persons. Among developing countries, Russia also stands ahead than India and China with 16. 3 cars per 100 persons.Two things that stunt growth of the Indian automobile industry in the past have been low demand and lack of imagery on the part of the original equipment manufacturers (OEMs). However, the demand has picked up after the liberalization of the regulatory environment, and global OEMs who savor ordered series economies both in terms of manufacturing and explore and development (RD) entered the Indian market. This has resulted in a significant shift in the way business is conducted by suppliers, assemblers and marketers. CHAPTER-4 SCOPE OF WORK SCOPE OF WORK The scope of the study was limited to the Head office at Hyderpora Byepass Srinagar, Not for * Regional offices at Baramullah, Kupwara and * Recently started E-outlets at Ganderbal, Bandipora, and Magam. This study will definitely help me in gaining the experience and ge tting the exposure of the Real Corporate World and in conclusion it will help me in achieving some mastery over the marketing. CHAPTER-5 documentary OF THE PROJECT WORK OBJECTIVES OF THE PROJECT 1. 1 PRIMARY OBJECTIVE * To get familiar with How the Corporate works * To study about the Organization climate. * To study the overall Business Process of Jamkash Vehicleades. To analyse the organisations rate of flow position in the competitive market. 1. 2 SECONDARY OBJECTIVE * To gain the experience and get the exposure of the Real Corporate World. * To make the study a success for the organisation in bringing some positive change. * To forward the complaints of customers to Service Manager and CRM. * To know the expectations and suggestions of the customers towards improvements in the car and after sale service. * To know the satisfaction level of employees as well as customers of Jamkash Vehicleades. CHAPTER-6 seek METHODOLOGY 6. 1 WHAT IS RESEARCH?Research is creative work underta ken systematically to increase the stock of knowledge, including knowledge of humanity, culture and society, and the use of this stock of knowledge to devise new applications. It is used to establish or swear facts, reaffirm the results of previous work, solve new or existing problems, supporttheorems, or develop newtheories. A look into project whitethorn also be an expansion on past work in the field. To test the validity of instruments, procedures, or experiments, enquiry may replicate elements of prior projects, or the project as a whole.The primary purposes of basic research are documentation,discovery,interpretation, or theresearch and developmentof methods and systems for the advancement of humanknowledge. Approaches to research depend onepistemologies, which vary considerably both within and between humanities and sciences. There are several forms of research scientific, humanities, artistic, economic, social, business, etc. 6. 2 MEANING Research in common parlance refers to a search for knowledge. Research can also be defined as a scientific search for pertinent information on a item topic.In fact, research is an art of scientific investigation. Some people consider research a movement from known to the unknown. It is actually a voyage of discovery. 6. 3 DEFINITION A broad definition of research is given by Martin Shuttle Worth In the broadest sense of the word, the definition of research includes any gathering of data, information and facts for the advancement of knowledge. Another definition of research is given by Creswell who states Research is a process of travel used to collect and analyse information to increase our understanding of a topic or issue.It consists of three steps Pose a question, collect data to answer the question, and present an answer to the question. The Merriam-Webster Online Dictionary defines research in more detail as a studious inquiry or mental testing especially investigation or experimentation aimed at the dis covery and interpretation of facts, revision of accepted theories or laws in the light of new facts, or practical application of much(prenominal) new or revised theories or laws. 6. 4 WHAT IS RESEARCH METHODOLOGY? Methodologyis mainly a rule of thumb system for solving a problem, with specific components such as phases, tasks, methods, techniques and tools.It can be defined also as follows 1. theanalysisof the principles of methods, rules, and postulates employed by a discipline 2. the systematic study of methods that are, can be, or have been use within a discipline 3. the study or description of methods. A methodology can be considered to include multiple methods, each as applied to various facets of the whole scope of the methodology. The research can be divided between two parts they are qualitative research and quantitative research. 6. 5 RESEARCH PROCESSResearch is a great deal conducted using the hourglass model structure of research. The hourglass model starts with a bro ad spectrum for research, guidance in on the required information through the method of the project (like the neck of the hourglass), then expands the research in the form of discussion and results. The major steps in conducting research are * IDENTIFICATION OF RESEARCH difficulty * LITERATURE REVIEW * SPECIFYING THE PURPOSE OF RESEARCH * DETERMINE SPECIFIC RESEARCH QUESTIONS OR HYPOTHESES * DATA COLLECTION * ANALYSING AND INTERPRETING THE DATA * REPORTING AND EVALUATING RESEARCHThe steps generally represent the overall process however they should be viewed as an ever-changing process rather than a fixed set of steps. more or less researches begin with a general mastery of the problem, or rather, the purpose for gentle in the study. The literature review identifies flaws or holes in previous research which provides justification for the study. Often, a literature review is conducted in a given subject area sooner a research question is identified. A gap in the menstruum liter ature, as identified by a researcher, then engenders a research question. The research question may be parallel to the hypothesis.The hypothesis is the supposition to be tested. The researcher(s) collects data to test the hypothesis. The researcher(s) then analyses and interprets the data via a variety of statistical methods, engaging in what is known asEmpirical research. The results of the data analysis in confirming or failing to reject theNull hypothesisare then report and evaluated. At the end the researcher may discuss avenues for further research. Methodology Under the methodology, the first challenge was to choose a framework and hence choose the other criteria like data sources and tools to collect the data. ) Framework apply for Organisational Understanding There are several frameworks, which can be applied to study organisation climate. Some of these are * Litwin Stringer, (1968)- organisational attribute approach * Schneider and Barlett (1968,1970)-individual attribut e approach Litwin Stringer, (1968) has given a macro perspective of analysing the organisation. According to them, Climate can be defined as the perceived attributes of an organisation and its sub-systems as reflected in the way an organisation deals with its members, groups and issues.The emphasis is on perceived attributes and the working of sub-systems. This frame work emphasises on motivational linkages and seems to be quite relevant for studying organisational climate. Litwin Stringer, (1968) Model A brief The framework considers six motives relevant for organisational climate. 1. Achievement this motive is characterised by concern for excellence competition against standards set by others or by oneself, the setting of challenging goals for oneself, awareness of the obstacles that might be encountered in attempting to achieve these goals, and persistence in trying resource paths to ones goals. . Influence this motive is characterised by a concern for making an impact on th e others, a desire to make people do what one infers is right and an urge to change situations and develop people. 3. guard this is characterised by a concern for orderliness, a desire to be and pinch informed, an urge to monitor events and to make corrective action when needed, and a need to display personal power. 4. Extension this is characterised by a concern for others, interest in super ordinate goals, and an urge to be relevant and serviceable to large groups, including society as a whole. . Dependency This motive is characterised by a desire for the assistance of the others in developing oneself, a need to check with significant others (those who are more knowledgeable or have a higher status, experts, close associates and so on), a tendency to pass ideas or proposals for the approval, and an urge to maintain a relationship based on the other persons approval. 6. Affiliation this is characterised by a concern for the establishing and maintaining close personal relat ionships, and emphasis on friendship, and a tendency to express ones emotions.Schneider and Barlett (1968, 1970)-individual attribute approach Schneider and Barlett view organisational climate as perceptual as well as an individual attribute. Climate in this approach is viewed as summary or global perception held by individuals about their organisational environment. Some of them are encompassed by the work environment scale developed by Moos in 1994. It includes various broad dimensions like Involvement, Co-worker, Cohesion, supervisor Support, Autonomy, Task Orientation, Work Pressure, Clarity, Managerial Control, Innovation, Physical Comfort and others.The summary perceptions of all the individuals taken together reflect an interaction between personal and organisational characteristics, in which the individual by forms climate perceptions. This paper basically tries to understand the organisation on the basis of individual attribute approach. b) Data sources and tools used 1. P rimary Sources Primary sources of data include interactions with CEO, regional managers, employees, field staff and telephonic interviews with ex-employees. Tool used * Structured Questionnaire * Interaction with the EmployeesConducting Organisational Climate study required the preparation of a detailed questionnaire which could capture all possible areas of satisfaction and dissatisfaction of employees. For this I circulated questionnaires to all Jamkash Vehicleades employees and mentioned the objectives of my study. I highlighted some points which could help employees in knowing about the importance of organisational Climate study. This was to create awareness among the employees about the study being conducted and how important their participation is, to make the study a success for the organisation in bringing some positive change.The questionnaire included 24+12 questions on separate topics (Annexure 1- Part One Part Two). There were questions on a 5 point scale, where 1 was t he least satisfaction level and 5 was the most satisfaction level. There were also some open ended questions and objectives (Yes/No) questions. The questionnaire was tailor made to meet the needs of the organisation. Questions on HR issues formed major part of the survey. I in person met with all Jamkash Vehicleades employees requested them to fill it on the spot. Receptivity to participating in the survey varied tremendously.Since the process was confidential most of the employees still did not want to mention their names/ positions. However some of them freely gave their responses. To understand the organisation climate from a macro perspective I by and large interacted with the cured staff and CEO of the organisation. In order to understand the group dynamics I accompanied the various training programs organised at various clusters where I met many officials and beneficiaries and tried to get a holistic understanding of the organization in which few dynamic personalities were M r. Owais Ahmad Rather (Human imagery Manager)Mr. Mushtaq Ahmad Wani (Institutional sales Manager) Mr. Peer Firdous Ahmad (DGM Marketing Sales) Mr. Irfan Ahmad Parray (Sr. Marketing Manager) Mr. Sajjad Ahmad (Deputy General Manager, Marketing) and many magisterial personalities. In the process, personally I also met with all employees of the organisation and interacted with them. 2. Secondary sources The major sources of secondary data were the documents and records of the organization, the annual reports and the literature review. CHAPTER-7 DATA digest INTERPRETATION Part-I Business Process OfJamkash Vehicleades FOR SALES 1. Were the following things available at Jamkash Showroom? Tick Yes/ No. Particulars Yes No Product Information 20 - Price List 20 - Broachers/ Catalogues 17 3 Display Car 16 4 Friendly Environment 14 6 strait-laced Seating Arrangement 20 - Interpretation Overall maximum number of customers check with the statement that all the things were available at Jamk ash Showroom. It can be understood from the analysis that Jamkash is progressing and winning the hearts of the customers through new innovations and enthralling tools. . Was the test drive of your car readily available at Jamkash? Options Results Yes 12 No 8 Total 20 Interpretation Out of the total sample size 60% said that the test drive of their vehicle was available at Jamkash Vehicleades. However, the remaining 40% had not taken a test drive. The reason being they had purchased their vehicles during the time of protests and strikes in Kashmir Valley. So it was not possible to give a test drive of the vehicles freely. 3. Was the car delivered to you at the promised date and time? Options Results Yes 17No 3 Total 20 Interpretation Majority of the customers are happy for car delivery on time 85% of the customers check into with the statement. However only 15% dont carry with this. The reason might be strikes and protests at the time of delivery of the vehicle. 4. How would you rate the overall Jamkashs Sales Executives Insurance Executives about product knowledge, behaviour, and approach till the delivery of your new car? Particulars Results Excellent 6 Good 11 Average 3 severeness - rattling Bad - Total 20 InterpretationOverall maximum customers rated the Jamkash supply and executives as good. Some rated them as excellent while some rated as average. 55% rated as Good, 30% rated as excellent, and 15% rated them as average. It can be imagined and realised that no customer rated the Jamkash executives as bad or very bad it clearly states that the employees of Jamkash Vehicleades are very much go through and knowledgeable without giving any chance of complaint to customer(s). 5. Do you think that the time taken for service / repair was sufficient / reasonable? Options Results Yes 17 No 3Total 20 Interpretation Jamkash Vehicleades is considered as No. 1. Service provider in the whole valley. It is the only dealership in the whole valley that has its service centres in other districts also. So the organization has covered the maximum market of the valley. From the survey it was found that 80% of the customers were well-off with the service of Jamkash Vehicleades. Exception is of only few customers which will not be considered. FOR SERVICE 6. At the time of the delivery of serviced car, was the Service advisor present? Options Results Yes 15 No 5Total 20 Interpretation afterwards purchasing a vehicle, at the time of delivery, presence of service consultant is very important. He makes the customer aware about Dos Donts and gives him all the necessary information about the service timings and generally trains him for minor repairs of the vehicle himself in case of emergency. 75% said that the Service Advisor was present at time of delivery. Only 25% do not check out with this. 7. Did you receive any phone call from Jamkash before and after servicing of your vehicle? Options Results Yes 20 No - Total 20 InterpretationJamkas h Vehicleades is very much effective in follow-ups of the customers. It is one of the tools for Customer Retention. For that Jamkash customer care calls the customer before and after the service to make them aware about the servicing dates and other issues. From the data collected after survey it was seen that the customer follow-up process is 100% done fairly effectively at Jamkash. 8. Are you satisfied after servicing your car at Jamkash Vehicleades workshop? Options Results Yes 16 No 4 Total 20 Interpretation 80% of the customers are satisfied with the services of Jamkash Vehicleades.The reason behind that is Jamkash is having qualified and experienced manpower in the concerned departments Workshop, Body reveal as well as front office where claims are entertained. 9. How would you rate the overall Jamkashs Workforce Service Supervisor/Advisor about product knowledge, behaviour, and approach till the delivery of your serviced car? Particulars Results Excellent 7 Good 11 Ave rage 2 Bad - Very Bad - Total 20 Interpretation Maximum customers of Jamkash rated the workforce and Service Advisor as good.Some rated them as excellent while some rated as average. 55% rated as Good, 35% rated as excellent, and 10% rated them as average. It clearly states that the workforce of Jamkash Vehicleades is very much experienced and educated in their field without giving any chance of complaint to customer(s). ? 10. run through you planned to repurchase a car from Jamkash Vehicleades in future again? Options Results Yes 10 No 10 Total 20 Interpretation As such every customer of Jamkash is satisfied with its Quality sale and Service. But the 50% of them have not decided to repurchase the new car from Jamkash only.The reason might be the best deigns and offers given by the competitors can deviate the attention of the customers from MARUTI products. 11. either Complaints/ Suggestions i Time taken for servicing the vehicle should be reduced. ii Approval of car loan shou ld be done very quickly. terce Documentation Process should be done very fast. iv Some discounts and offers should be given also on services. v As such there is no problems with the servicing but the time taken is much so number of workers and mechanics should be increased to distribute the workload and get the customers car serviced quickly. i Complaints or grievances of the customers should be addressed and resolved immediately to save the precious time of the customers. Part-II Organizational Climate Study HR POLICY Q. 1. The recruitment process at Jamkash Vehicleades is fair? Options Results Yes 26 No 4 Total 30 Interpretation The recruitment process at Jamkash Vehicleades is very fair as 87 % of the employees of the organization jibe with the statement. Whereas from the 13% of the employees who were against the statement I asked the reason, they replied that the recruitment process takes place on the personal reference basis in Jamkash.However from the survey it is clear that the major number of the employees is in favour of the statement and thus the recruitment process at Jamkash Vehicleades will be considered as fair. Q. 2. Have you been given the HR Manual, its hardcopy/ softcopy? Options Results HR Manual Given 13 HR Manual Not Given 17 Total 30 Options Results HR Manual memorialize 9 HR Manual Not Read 21 Total 30 Interpretation From the survey it was seen that only 43% of the employees have been given the HR Manual whereas the major number of employees i. e. 7%, have not received the same. Among the receivers only 9 persons (30%) have read it and the rest 70% are not aware of it. Although the majority of the employees are not aware about the HR manual and the Rules therein but still I found the good Co-ordination and Co-operation among the employees and all the processes were going on very smoothly. It is because all the employees belong to religious families. Q. 3. Are you satisfied with your current working conditions in Jamkash Vehicleades? O ptions Results Yes 19 No 11 Total 30 InterpretationJamkash Vehicleades has set its own example of its Quality Sale Service and has covered the maximum market share in the whole valley. It could be imagined that the employees of Jamkash are hardworking and dedicated. Survey has brought in front, the responses of the employees of Jamkash regarding their satisfaction level in the organization. 63% of the employees are satisfied with the current working environment of Jamkash Vehicleades. Whereas 37% of the employees reasoned their dissatisfaction that they are not satisfied with the salary and other benefits. Q. 4.I am aware about the insurance, income tax and provident fund policies of the organization Options Results Yes 22 No 8 Total 30 Interpretation Maximum number of employees at Jamkash Vehicleades are very well aware about their insurance, income tax and provident fund policies. As per the survey conducted it was found that 73% employees are aware about it and only 27% are not. The reason of the latter(prenominal) might be that they are new to the organization recruited recently and have not got enough information so immediately. Column1 Column2 1. strongly resist 6 2. Disagree 3 3. uncomplete agree nor dissent 4 . hold back 13 5. Strongly agree 4 Total 30 surroundings Q. 5. My work area offers me clean, homey, supportive and well organised working environment Interpretation 44% of the employees agree with the statement that their working environment is clean, at ease and well organized. If we combine the above data we get that 57% are in favour of the statement and only 30% are against. Only 13% neither agree nor disagree with the statement that means they find their places clean and comfortable sometimes and sometimes not. Q. 6. My work environment is snotty and stressful rank Results 1.Strongly disagree 6 2. Disagree 5 3. incomplete agree nor disagree 9 4. break 5 5. Strongly agree 5 Total 30 66% disagree 66% disagree Interpretation From the data it is clear that 66% of the staff disagree with the statement as they find their work place and surrounding environment clean, comfortable and unstressful. Jamkash Vehicleades has recruited the sweepers for every department who a great deal clean the work area with the up-to-the-minute technological sweeping equipments. Also every employee takes it as his responsibility to go along his work area and whole department clean good-looking. Q. 7.Innovations/new ways of doing things are appreciated and liked by team leaders Ranking Results 1. Strongly disagree 2 2. Disagree 9 3. neither agree nor disagree 4 4. Agree 10 5. Strongly agree 5 Total 30 Interpretation Innovation and New Ideas are the keys for the success and growth of any organization. Jamkash Vehicleades also consider employees suggestions and ideas as an plus for the benefit of the organization. After survey it was found that 50% of the employees agree that their proposals of new ways of doing things and innovative ideas are appreciated by the team leaders and senior management.Whereas only 37% of the employees disagree with the statement. 13% of the employees are unbiased in their response. MANAGEMENT EFFECTIVENESS Ranking Results 1. Strongly disagree 3 2. Disagree 8 3. Neither agree nor disagree 2 4. Agree 12 5. Strongly agree 5 Total 30 Q. 8. I can communicate easily effectively with senior management and forward my grievances/ complaints regarding my work Interpretation Communication means sending and receiving the information to and fro. The better the communication process the better would be the results thereafter.As if Jamkash Vehicleades has a very good communication system through which every employee can communicate with his colleagues and the senior management easily and forward his grievances / complaints. After the survey I also found that the maximum number of employees at Jamkash say that they can approach and communicate with the seniors easily in case of any difficulty. 57 % agree with the statement, 37% disagree and only 6% are neutral. Q. 9. I am treated with respect by the management and acknowledge me for my contribution when organisations goals and objectives are achieved Ranking Results 1. Strongly disagree 4 2. Disagree 3 . Neither agree nor disagree 5 4. Agree 11 5. Strongly agree 7 Total 30 Interpretation Respect is the key factor for job satisfaction in the organization. Respect Others You Will Be reckon is a true proverb, but in addition I want to say, Respect Others and Get Things Done Easily. If the seniors in the company give respect to their juniors/ subordinates they will in turn give more respect and better results afterwards and also will get satisfied with their job as their social need got fulfilled. Here at Jamkash Vehicleades also I found that each and every employee is being respected and honoured by the seniors.Not only this CEO Mr. Irfan Ahmad and General Manager Col. Ayoub Khan personally interact with the employees frequent ly and treat them with respect and honour. 60% of the employees of Jamkash Vehicleades agree that they are respected by seniors. Q. 10. Management keeps all the necessary resources ready for me at every time Ranking Results 1. Strongly disagree 4 2. Disagree 7 3. Neither agree nor disagree 5 4. Agree 11 5. Strongly agree 3 Total 30 Interpretation Management in Jamkash Vehicleades is very good and has satisfied the majority of employees population so far.The above data shows it clearly that 57% of the staff agree with the statement. Whereas, 36% of staff disagree and only 17% are neutral. COMPETENCY Q. 11. I find my job Challenging Ranking Results 1. Strongly disagree 5 2. Disagree 3 3. Neither agree nor disagree 2 4. Agree 11 5. Strongly agree 6 Total 30 Interpretation Everybody wants to get a job that best suits him, in a well reputed company so as to satisfy his social and esteem needs. With such a vision and mission, Jamkash Vehicleades provides job opportunities for the local pe ople.Majority of the people after selection found their job, work environment and the climate in the organization challenging on top level than other companies in the valley. 66% of the employees found their job as challenging only 27% disagree with the statement. Q. 12. I have attended Staff Development Programmes