Strategic Quality And System Management Essay Example | Topics and Well Written Essays - 500 words

Strategic Quality And System Management - Essay simulationStarbucks is a good example of an organization that undertook strategic fictitious character convince after heavy failures experience after the 2008 receding (Miller, 2011). A new product named Sorbetto failed to meet customer expectations but the instant java Via, a deviation from the custom-made coffee of Starbucks, met the quality expectations and was successful and helped Starbucks emerge from the poor performance of the recession (Miller, 2011). As the costs and benefits of strategic quality change are illustrated in the case of Starbucks, organizations need to value the outcomes of strategic quality change and implement steps to align strategic quality change measures with strategic objectives.Taking the example of Starbucks, the organization could have avoided the cost of failure of Sorbetto launched in 2008 if it had robust quality change evaluation systems. Smylie (2010, 144) recommends a continuous quality impr ovement system which balances innovation routines that promote experimentation and risk-taking with fertile learning feedback systems that provide continuous feedback from the environment. The outcome of strategic quality change initiatives can be measurable by setting measurable outcomes for the change and their communication across the organization. Since the former Starbucks CEO Howard Schultz admits that Sorbetto was launched in boot and failed because it was too sweet for customers tastes (Miller, 2011), the results from a pilot study or feasibility study would have helped it to diversify the product quality or defer the decision to launch it. In addition, Pickett (2010, p. 459) emphasizes the need for a quality assessment system in organizations and also states that quality change should be undertaken at the systems level as opposed to operational levels.Where the outcomes of the strategic quality change indicate a deviation from strategic objectives, the oversight needs to